ICARIUS is a new fascinating project focusing on male anatomy through the forms of art, fashion, technology and culture. Under the creative direction Icarius De Menezes of a special team of artists, photographers, stylists and make-up specialists give their own interpretation of the human body and its capabilities, through a totally different point of view. Except amazing editorial stories and dazzling short films, the project will also feature a selection of exclusive items coming online soon.
Finally, the first ever advertising campaign from 3.1 Philip Lim. The campaign is set to launch in Spring Issues of Another, LOVE, Interview, The Gentlewoman and Vogue US. In addition the campaign can be seen online and at various outdoor locations during Fashion Week in New York and LA.
In the brand's continuing efforts to link print with the online world – by downloading their 'Agent 3.1' app and scanning the adverts, viewers can access additional content surrounding the campaign and link directly to their online store. (North America only)