After a not so ‘successful’ attempt on their first make up collection“B Never to Busy to Be Beautiful”, Lush seemed to have learnt from history. Their new collection – Emotional Brilliance is far more minimal, clean and streamlined than the whimsical, girly offering that was “B’, The concept behind the range is also far more complex and intriguing. Customers are introduced to a “colour wheel” displaying many different coloured discs. The wheel is spun round and when it stops you are asked to pick the first three colours that “jump out’ at you, which supposedly reveal emotions and aspects of your character. Customers aren’t told what colours will “suit” them, only which apparently represent their particular state of mind. Wearing these colours is meant to help remind you of your strengths and instil a sense of empowerment.
As a concept, Emotional Brilliance is unique and intriguing – rather than prescribing colours to a customer, it encourages them to step out of their comfort zone and celebrate their personality, which can only be a good thing. Here’s hoping the range becomes just as synonymous with LUSH as those giant multi-coloured soaps.